INTRODUCTION

The reason most neurofeedback clinics struggle with getting a consistent stream of new patients is because they are advertising to the wrong part of the market. Only a small percentage of people on Facebook & Google are actively looking for treatment right now. Roughly three percent are ready to buy, another seventeen percent are gathering information, twenty percent are aware they have a problem but aren’t searching for solutions yet, and the remaining sixty percent aren’t even fully aware they have a problem. That means ninety-seven percent of your potential patients scrolling Facebook are not ready to commit to treatment today.

Most clinics run ads that only speak to the three percent, the people already shopping for solutions. This creates a situation where you are competing directly against doctors, therapists, pharmaceutical companies, and every other option they are already familiar with. When you try to sell neurofeedback directly to cold traffic on Facebook, you’re asking people to buy something they don’t understand, haven’t researched, and don’t trust yet. And a confused mind doesn’t buy.

The real opportunity in your market is not in chasing the small group who are ready to buy, but in nurturing the much larger group who simply don’t know enough yet. Your ads should introduce you, help them recognize the symptoms they are dealing with, and guide them gently into your world long before they are ready to buy. We are not selling neurofeedback upfront. We are offering clarity.

We do this by offering a free initial offer that is easy to say yes to, usually a self-assessment quiz, that speaks directly to the symptoms they are experiencing. Once they engage, we offer a small paid cognitive assessment to help them gain further clarity. That gets them into your clinic where you can now have real conversations, build trust in person, and finally present your full treatment program as the solution.

This system allows you to build trust with patients who would never click on a typical "schedule a neurofeedback consultation" ad. You are guiding them from not knowing you exist, to becoming aware, to building trust, and finally to becoming a full patient. The ads inside this playbook are designed specifically for Facebook Ads, built to help you reach the ninety-seven percent of the market your competitors are ignoring.

THE FREE INITIAL OFFER

The goal of this initial offer is to allow your market to experience your service in a low friction way. Here are a couple ideas of what you could offer.

PDF GUIDES / CHECKLISTS

For people who prefer instant downloads or quick educational guides.

• “7 Signs You Might Have ADHD (That Most People Miss)”

• “How Brain Patterns Affect Anxiety (And What You Can Do About It)”

• “The Real Reasons You Feel Tired Even After Sleeping”

• “5 Hidden Causes of Brain Fog That Are Easy to Overlook”

• “PTSD: 6 Brain Symptoms You Might Not Recognize Yet”

• “Neurofeedback 101: How It Works And Who It Can Help”

• “ADHD vs Anxiety vs Brain Fog: What’s Actually Going On In Your Brain?”

CHECKLISTS / CHEAT SHEETS

Quick-win content that makes people feel educated but curious for more.

• “ADHD Symptom Checklist: Where Do You Score?”

• “Sleep Disruption Triggers Cheat Sheet”

• “Brain Fog Quick Self-Check”

• “Anxiety Thought Patterns Self-Audit”

• “Daily Triggers That May Be Making PTSD Symptoms Worse”

VIDEO TRAININGS / MINI-WEBINARS

• “5 Reasons You Can’t Focus (That Have Nothing To Do With Motivation)”

• “Why Traditional Anxiety Treatments May Be Missing The Root Cause”

• “How Sleep Issues Start In The Brain (And How To Fix Them Naturally)”

• “What Actually Causes Brain Fog — And What Can Be Done About It”

SYMPTOM SCORECARDS

People love to self-score. Makes them feel involved.

• ADHD Symptom Scorecard

• Anxiety Severity Scorecard

• Brain Fog Clarity Score

• Sleep Disturbance Scorecard

• PTSD Severity Self-Scoring Tool

Bottom Line:
All of these do the same thing:

• Build trust

• Make them problem aware

• Get micro-commitment

• Lead them toward your solution

THE HEADLINE

The headline is the first thing people see.
If your headline doesn’t stop the scroll, nothing else matters.

Here are several headlines you can use directly:

How to Finally Get Clarity on Focus, Memory & Organization — Without Expensive Doctors — Even If You’ve Struggled For Years

Wondering If ADHD Is Behind Your Daily Struggles? Take This Free 2-Minute Quiz

How to Take Control of Anxiety Without Meds — Even If Nothing Has Worked Before

Always On Edge? Take This Free 2-Minute Anxiety Assessment

How to Sleep Through The Night Without Meds — Even If You’ve Tried Everything

Exhausted From Not Sleeping? Take This Free 2-Minute Sleep Assessment

How to Clear Your Brain Fog Without Stimulants — Even If You Haven’t Felt Sharp In Years

Always Feeling Foggy? Take This Free 2-Minute Brain Assessment

How to Get Control of PTSD Symptoms Without Meds — Even If It’s Been Years

Nightmares, Flashbacks, Anxiety? Take This Free PTSD Assessment

THE PRIMARY TEXT (Ad Body Copy)

This is the longer text that sits above or below your ad.
We use the 5Ps here: Pain → Promise → Proof → Process → Push

Example 1:

Pain:
Do you feel like your brain works against you?

• Forgetting simple things

• Starting multiple tasks but finishing none

• Walking into rooms and forgetting why you’re there

• Feeling mentally drained just trying to stay organized

Promise:
If this sounds familiar, you may not realize ADHD could be playing a role — and this quiz can help you get clarity.

Proof:
We’ve helped hundreds finally figure out what’s behind their daily struggles — and what steps they can take to finally fix it.

Process:
Take 2 minutes, answer a few questions, and get instant results.

Push:
Click below to take the free quiz now.

P.S.:
If you’ve been living like this for years without answers, this might finally give you the clarity you’ve been looking for.

Example 2:

Pain:
Do you constantly feel on edge?

• Racing thoughts that never stop

• Trouble falling or staying asleep

• Feeling anxious even when nothing’s wrong

• Mentally exhausted from constant worry

Promise:
Anxiety may be affecting your brain more than you realize — this quiz can help you understand what’s going on.

Proof:
We’ve helped hundreds regain control naturally, without relying on medications.

Process:
It takes 2 minutes. Quick questions. Instant results.

Push:
Take the free anxiety assessment now.

P.S.:
If you’ve tried everything else, this might finally give you answers.

Example 3:

Pain:
Are you exhausted even after a full night’s sleep?

• Lying awake for hours

• Waking up multiple times at night

• Feeling drained every morning

Promise:
Your sleep struggles may be connected to how your brain functions — this quiz can help you find out.

Proof:
We’ve helped many improve sleep naturally without depending on meds.

Process:
Take the 2-minute Sleep Self-Assessment and see your results instantly.

Push:
Take the free sleep quiz now.

P.S.:
If you’re tired of being tired, this might finally give you clarity.

Example 4:

Pain:
Do you feel like you live in a constant mental fog?

• Forgetting things

• Struggling to concentrate

• Always mentally exhausted

Promise:
Brain patterns may be involved — this quick quiz will help you find out.

Proof:
We’ve helped hundreds regain sharpness and mental clarity naturally.

Process:
Take the 2-minute Brain Fog Assessment — instant results.

Push:
Take the quiz now.

P.S.:
You don’t have to live foggy — clarity is one click away.

Example 5:

Pain:
Is your past trauma still affecting your daily life?

• Flashbacks

• Nightmares

• Constant anxiety or hypervigilance

Promise:
PTSD symptoms may be tied to how your brain processes trauma — this quiz can help you start understanding what’s really happening.

Proof:
We’ve helped many patients find relief naturally and finally get clarity.

Process:
Take our 2-minute PTSD Self-Assessment Quiz and see your results instantly.

Push:
Take the free PTSD quiz now.

P.S.:
If you’ve lived with this for years, this may finally give you answers.

THE AD VIDEO SCRIPT

Your video ad follows the same 5Ps structure.
The goal is simple: raw, authentic video of you or your staff talking directly to the camera.

Example 1:

Pain:
Do you ever feel like your brain works against you?

• You lose your phone constantly

• Start things but never finish

• Walk into rooms and forget why you went there

Promise:
We created a free self-assessment quiz to help you figure out if ADHD may be contributing.

Proof:
Over the past 4 years, we’ve helped hundreds finally get clarity and find real solutions.

Process:
The quiz takes less than 2 minutes — answer a few quick questions and get your results instantly.

Push:
Click below to take the free quiz.

Example 2:

Pain:
Are you constantly anxious or overwhelmed?

• Racing thoughts

• Can’t sleep

• Always tense for no reason

Promise:
This free self-assessment can help you figure out if anxiety may be affecting your brain patterns.

Proof:
We’ve helped hundreds regain control naturally without heavy medications.

Process:
Takes 2 minutes — instant results.

Push:
Click below to take the quiz now.

Example 3:

Pain:
Do you feel like you’re always foggy?

• Forgetting simple things

• Struggling to concentrate

• Mentally exhausted

Promise:
This quiz helps you find out if brain fog could be tied to how your brain is functioning.

Proof:
We’ve helped hundreds clear brain fog and regain mental sharpness.

Process:
2 minutes — instant results.

Push:
Click below to take the quiz.

IMAGE AD SECTION

While video performs best, image ads still have their place — especially for retargeting or simple cold traffic tests.

The goal with your images is simple:

• Authentic

• Friendly

• Human

• NOT stock photos

• NOT corporate

VARIATION 1 — The Classic Clinic Selfie

• You smiling in the clinic treatment room

• Chair, EEG equipment or headset visible in background

• Clinic logo visible if possible (on wall or uniform)

• Clean, well-lit, friendly atmosphere

Why it works:
Looks real, personal, shows the environment they’ll visit.

VARIATION 2 — The "Holding Sign" Approach

• You holding a simple whiteboard or paper sign:

Examples:

"Take the Free ADHD Quiz"
"Free 2-Minute Sleep Quiz"
"Brain Fog Self-Assessment"
"Start Here →"

Why it works:
Pattern interrupt, creates curiosity, gives simple clear call-to-action visually.

VARIATION 3 — The Behind-the-Scenes Shot

• You standing next to neurofeedback equipment

• Adjusting headsets on chair (no patient shown)

• Clinic room visible, no staged posing

Why it works:
Shows real equipment, builds confidence in your expertise without needing to explain neurofeedback.

VARIATION 4 — The Doctor/Owner Headshot

• You standing, hands casually crossed or in pockets, smiling at camera

• Plain wall or clinic background

• Wearing casual-professional attire

Why it works:
Creates authority while remaining approachable.

VARIATION 5 — The Consultation Room Shot

• You sitting at your desk, patient file open

• Smiling, “ready to help” vibe

• Simple desk background, nothing fancy

Why it works:
Visually frames you as someone who guides patients through answers, not a pushy salesperson.

VARIATION 6 — The Staff Group Shot

• You with 1-2 staff members in the clinic

• Smiling, arms at sides, treatment room in background

Why it works:
Humanizes your clinic as a safe place, shows it’s not just you, builds perceived credibility.

VARIATION 7 — The Warm Welcome Shot

• You standing at your front desk or clinic entrance

• Door open, as if inviting them in

Why it works:
Subliminal invitation — “Come in, we’re here, we’re safe.”

VARIATION 8 — Treatment In Progress Shot

• Show a real patient (or staff member acting as patient) seated in the neurofeedback chair.

• Headset / EEG caps gently placed.

• Clinic staff calmly adjusting equipment or monitoring.

• Patient relaxed, eyes closed or calmly looking forward.

• Avoid showing full face for privacy, or get consent if you do.

Why it works:

• Makes neurofeedback feel real and approachable.

• Shows the treatment is non-invasive, calm, safe, and professional.

• Builds trust by removing mystery around what actually happens.

BONUS TIPS FOR ALL IMAGES:

• No heavy filters

• No stock images

• No staged "model" photos

• Use your smartphone — raw works better

• Make sure your face is visible — eye contact builds trust