After helping over 20 neurofeedback practices in the last 4 years go from 2–3 new patients a month to consistently reaching 15–20 new patients and managing over $720k in ad spend, we've collected enough data to put together a surefire ad formula to hit those numbers.

Let’s be real: most neurofeedback practices struggle to get new patients. After speaking with over 50 neurofeedback practitioners in the last 4 years, we found the average clinic brings in just 3–5 new patients per month.

So, why is that? There are multiple reasons, but the biggest one is simple: people don’t know about neurofeedback, and they don’t understand it. Potential clients aren’t actively searching for neurofeedback services. In fact, most have never even heard of it. Many clinics think the best approach is to overwhelm prospects with information in their ads—but this backfires. It only creates more confusion, and a confused mind doesn’t buy.

Here’s what most neurofeedback clinics ignore: the larger market formula. This formula breaks down your market into segments:

• 60% are not problem aware

• 20% are problem aware

• 17% are in information-gathering mode

• Only 3% are ready to buy right now

Most clinics focus on that top 3%. But this is where neurofeedback is at a disadvantage. Your competition isn’t just other neurofeedback clinics—it’s every other product or service claiming to solve the same problem. And when it’s time to buy, people usually choose a solution they already know. Very few people are familiar with neurofeedback.

The real success comes from focusing on the 97% of the market that other clinics neglect—by offering free value and resources that build trust and goodwill. Each market segment needs to be approached differently:

• For the 60% not problem aware, intent is lowest, so the goal is simply to make first contact. Offer them a low-friction, free initial resource to start a conversation.

• For the 20% who are problem aware, show them that a solution exists. Briefly explain neurofeedback in your ad—just enough to spark curiosity and get them to book a consultation.

• For the 17% in research mode, they’re comparing options. This is where you highlight why neurofeedback stands out (natural, non-invasive, long-term results, etc.).

These ad templates show you exactly how to speak to each segment of the market and bring more patients into your practice. From the sales copy to the video ad script, it’s all included.

A good ad speaks directly to one specific avatar. That means each campaign should focus on a single, clearly defined problem. When you try to talk to everyone, you end up connecting with no one. Patients want to feel understood, like we truly hear their struggles. Our messaging needs to be precise and clearly defined—which is why it’s so important to decide ahead of time which problems you want to highlight.

Inside these templates, you’ll find ads tailored to the most common issues neurofeedback helps treat: Anxiety, ADHD, and PTSD.

Introduction

How to advertise to the 60% Who Aren’t Problem Aware

This group doesn’t even realize they have a problem yet. They aren’t searching for neurofeedback, and they may not connect their daily struggles — anxiety, ADHD, brain fog, sleep issues, PTSD — with something that could be treated. The goal here is to spark awareness, build trust, and create curiosity through low-friction, no-commitment offers that start the conversation.

OFFERS (Low Friction, Awareness-Building)

• PDF Guides / Quick Downloads

  • “7 Signs You Might Have ADHD (That Most People Miss)”

  • “How Brain Patterns Affect Anxiety (And What You Can Do About It)”

  • “5 Hidden Causes of Brain Fog That Are Easy to Overlook”

  • “PTSD: 6 Brain Symptoms You Might Not Recognize Yet”

  • “Neurofeedback 101: How It Works And Who It Can Help”

• Checklists / Cheat Sheets

  • “ADHD Symptom Checklist: Where Do You Score?”

  • “Sleep Disruption Triggers Cheat Sheet”

  • “Brain Fog Quick Self-Check”

  • “Anxiety Thought Patterns Self-Audit”

• Symptom Scorecards

  • ADHD Symptom Scorecard

  • Anxiety Severity Scorecard

  • Brain Fog Clarity Score

  • Sleep Disturbance Scorecard

  • PTSD Severity Self-Scoring Tool

• Mini Trainings / Short Webinars

  • “5 Reasons You Can’t Focus (That Have Nothing To Do With Motivation)”

  • “Why Traditional Anxiety Treatments May Be Missing The Root Cause”

  • “How Sleep Issues Start In The Brain (And How To Fix Them Naturally)”

  • “What Actually Causes Brain Fog — And What Can Be Done About It”

HEADLINES (Attention Grabbers)

• “Wondering If ADHD Is Behind Your Daily Struggles? Take This Free 2-Minute Quiz.”

• “How to Take Control of Anxiety Without Meds — Even If Nothing Has Worked Before.”

• “Always On Edge? Take This Free 2-Minute Anxiety Assessment.”

• “Tired of Waking Up Exhausted? Take This Free Sleep Self-Assessment.”

• “How to Clear Brain Fog Without Stimulants — Even If You Haven’t Felt Sharp in Years.”

• “PTSD Symptoms You Might Not Recognize — Find Out in 2 Minutes.”

PRIMARY TEXT (Ad Body Copy)

The primary text is where you slow things down and give more detail. Think of it as speaking to the people who actually stop scrolling and take the time to read.We use the 5Ps (Pain → Promise → Proof → Process → Push) to structure this copy. It feels natural, gives context, and lets you connect without sounding “salesy.” This is your chance to show empathy, share proof, and invite them to take the next step.

ADHD Awareness (Quiz)
Do you ever feel like your brain just won’t cooperate with you? You lose your phone, start tasks but never finish them, or walk into a room and completely forget why you went there. It’s frustrating — and exhausting. Most people just blame themselves, thinking it’s laziness, poor discipline, or bad habits.

But here’s the thing: it might not be your fault at all. These struggles could be tied to how your brain is functioning. And often, people live with these symptoms for years without ever realizing ADHD may be playing a role.

We put together a quick 2-minute self-assessment to help you get clarity. It’s simple, it’s free, and it could finally explain why you’ve been feeling scatterbrained, disorganized, or mentally drained.

Over the past few years, we’ve helped hundreds of people like you connect the dots and start taking steps toward lasting solutions.

Take 2 minutes, answer a few questions, and see your results instantly. It may be the first step toward finally understanding your brain.

👉 Click below to take the free ADHD quiz now.

Sleep Awareness (Quiz)
Do you wake up tired no matter how many hours you sleep? You try to go to bed earlier, cut out caffeine, maybe even take supplements — yet every morning you feel drained and sluggish, like you never rested at all.

This cycle leaves so many people frustrated because they think they’ve tried everything. But the real problem often isn’t your bedtime routine — it’s your brain. When your brain isn’t running the right patterns at night, deep restorative sleep simply doesn’t happen.

That’s why we created a simple 2-minute Sleep Self-Assessment. It’s designed to help you spot patterns that could be keeping you from the rest you need.

The quiz is fast, free, and gives you instant results. And for many people, it’s the first time they’ve been able to clearly connect their symptoms to what’s actually happening in the brain. Take it today — and stop wondering why you’re always tired. 👉 Click below to get your free sleep assessment.

VIDEO ADS

How to Film;

• Framing: Simple “talking head” style, chest-up, in a friendly space (clinic or neutral background).

• Tone: Relatable, empathetic, curious. The goal is to wake people up to the possibility they may have a hidden problem.

• Optional B-Roll: Quick cuts of daily struggles (keys misplaced, tossing in bed, messy desk, etc.).

VIDEO SCRIPT EXAMPLES (45–60 sec each)

ADHD Awareness

• Hook: “Do you ever feel like your brain is working against you? You lose your phone constantly, start projects but never finish, walk into rooms and forget why you’re there?”

• Pain Expansion: “For many people, this is a daily struggle. They feel scatterbrained, disorganized, mentally drained — and most of the time they blame themselves, thinking it’s just laziness or a lack of willpower.”

• Bridge: “But here’s the truth: sometimes it’s not you at all. Sometimes it’s your brain patterns getting in the way. And most people live years with these challenges without ever realizing ADHD could be playing a role.”

• Solution: “That’s why we created a free 2-minute self-assessment. It’s a simple tool that helps you see if what you’re experiencing could be linked to ADHD patterns.”

• Proof: “Over the past few years, we’ve helped hundreds of people finally connect the dots — and start taking steps to get clarity and real solutions.”

• CTA: “The quiz takes just 2 minutes, it’s free, and you’ll see your results instantly. Click below and get the clarity you’ve been missing.”

Anxiety Awareness

• Hook: “Do you ever feel like you’re constantly on edge, even when nothing is wrong? Your mind races, your body won’t relax, and sleep feels impossible?”

• Pain Expansion: “This constant state of tension wears you down. It makes it harder to concentrate, harder to enjoy relationships, and harder to feel like yourself.”

• Bridge: “Most people think this is just how life has to be — but what if anxiety is affecting your brain more than you realize?”

• Solution: “We put together a free 2-minute anxiety self-assessment. It’s quick, simple, and helps you see whether your struggles could be tied to patterns in your brain.”

• Proof: “Patients who started with this step finally felt like they had real answers — and many were surprised at what they discovered.”

• CTA: “Take a moment right now, click below, and see what your results say. It could be the first step to finally understanding your anxiety.”

Sleep Awareness

• Hook: “Are you tired of waking up exhausted, no matter how many hours you spend in bed? Tossing and turning, waking up at night, feeling drained every morning?”

• Pain Expansion: “You’ve probably tried all the tricks — cutting caffeine, melatonin, strict routines. Maybe even medications. But no matter what you do, the fatigue doesn’t go away.”

• Bridge: “That’s because the problem often isn’t your bedtime routine — it’s your brain. When your brain isn’t running the right patterns, you can’t get deep, restorative sleep.”

• Solution: “That’s why we created a quick 2-minute Sleep Self-Assessment. It’s designed to help you identify whether your brain could be the reason behind your restless nights.”

• Proof: “Many people who took this step finally discovered answers they’d been searching for — and started moving toward real, natural solutions.”

• CTA: “If you’re tired of being tired, click below and take the assessment today. It might finally give you clarity.”

Brain Fog Awareness

• Hook: “Do you feel like you’re living in a constant fog? Forgetting things, struggling to concentrate, or feeling mentally drained all the time?”

• Pain Expansion: “Brain fog can make it harder to perform at work, keep up at school, or just enjoy life. And most people don’t even realize there could be a real reason behind it.”

• Bridge: “Brain fog isn’t just about being distracted or tired — it’s often connected to how your brain is functioning day-to-day.”

• Solution: “That’s why we created a free Brain Fog Self-Assessment. It only takes 2 minutes and gives you instant clarity on whether your symptoms could be linked to your brain.”

• Proof: “Hundreds of people have taken this first step and finally started to understand why they’ve been feeling this way.”

• CTA: “Don’t keep pushing through the fog. Click below, take the assessment, and see your results instantly.”

IMAGE AD IDEAS

• Classic Clinic Selfie: You are smiling in the treatment room with EEG equipment visible.

• Holding Sign: Simple whiteboard with “Take the Free ADHD Quiz” or “Start Here →.”

• Behind-the-Scenes: Adjusting headsets on a chair (no patient shown).

• Doctor/Owner Headshot: Friendly, approachable, casual-professional vibe.

• Consultation Room Shot: You are at your desk with an open file, ready to help.

• Staff Group Shot: You + staff in the clinic, smiling.

• Warm Welcome: You at the entrance, door open, “inviting” pose.

• Treatment In Progress: Staff member in neurofeedback chair (with consent or staged).

Bonus Tips: no heavy filters, no stock photos, raw phone shots perform better.

BOTTOM LINE

For the 60% Not Problem Aware group:

• The goal isn’t to sell or push neurofeedback — it’s to spark curiosity, create awareness, and get micro-commitments (quizzes, checklists, guides).

• Every offer should make them think “Wait… maybe this applies to me.”

• Once they engage, they move into the next stages where evaluations and consultations make sense.

How to advertise to the 20% Who Are Problem Aware

This group already knows they have a problem — anxiety, ADHD, poor sleep, brain fog, PTSD — but they may not know that neurofeedback is a possible solution. The goal here is to bridge the gap: show them that a natural, non-invasive option exists, spark curiosity, and guide them toward booking a consultation.

OFFERS (Always an In-Clinic Evaluation)

• $9 Brain Health Consultation — low barrier, first step toward clarity.

• Condition-Specific Evaluation — “ADHD Focus & Memory Evaluation,” “Anxiety & Stress Brain Map,” “Sleep Optimization Evaluation.”

• First-Visit Special — discounted consult (normally $97, now $9 or $27 for first-time patients).

• Evaluation + Report of Findings — emphasize leaving with data, answers, and a personalized plan.

HEADLINES (Scroll-Stoppers)

• “Struggling With Anxiety? Here’s a Natural Way to Get Relief — Without Meds.”

• “Think ADHD Might Be Behind Your Daily Struggles? Start With a Brain Health Evaluation.”

• “Tired of Waking Up Exhausted? A Simple Brain Map Could Show You Why.”

• “Still Dealing With Brain Fog? Find Out What’s Really Happening in Your Brain.”

• “PTSD Symptoms Don’t Have to Control You — Here’s the First Step.”

Primary Body ad copy

Anxiety Evaluation (Clinic Visit)
Do you ever feel like your brain just won’t slow down? The racing thoughts at night, the tightness in your chest, the way worry seems to creep in even when nothing’s wrong. Living like this day after day is exhausting.

Most people in this situation have tried everything — deep breathing, meditation apps, maybe even medication. But the relief doesn’t last. That’s because most solutions manage symptoms without addressing what’s happening at the source: your brain activity.

Here’s the good news — those brain patterns can be retrained. And we’ve seen patients who struggled for years finally experience calm and control again through neurofeedback.

It all starts with a simple in-clinic Anxiety & Stress Evaluation. In one visit, we’ll look at your symptoms, discuss what’s happening in your brain, and show you a path forward.

The best part? It’s only $9 for first-time patients. No risk, no pressure — just clarity on whether this approach could finally work for you.

👉 Book your $9 Anxiety Evaluation today and take the first step toward lasting relief.

ADHD Evaluation (Clinic Visit)
Living with ADHD symptoms is like fighting your own brain every single day. You try to focus but get distracted. You start projects but leave them half-finished. Even simple daily routines can feel overwhelming.

And it’s not because you’re lazy or unmotivated — it’s because your brain isn’t firing the way it should. Many people try stimulants or productivity hacks, but these don’t fix the underlying problem. They’re band-aids.

That’s where neurofeedback comes in. By retraining brain activity, patients have seen real improvements in focus, memory, and organization — naturally, without side effects.

The first step is an in-clinic Focus & Memory Evaluation. You’ll sit down with our team, review your struggles, and learn whether neurofeedback is the right path for you. Patients leave with answers and a clear plan.

For first-time patients, this evaluation is just $9 — making it easy to finally get clarity without a big commitment.

👉 Click below to schedule your $9 Focus & Memory Evaluation today.

VIDEO ADS

How to Film;

• Framing: Chest-up or waist-up, direct-to-camera, neutral clinic background (treatment room, consultation space, logo wall).

• Lighting: Face a window for natural light or use a ring light slightly above eye level.

• Tone: Empathetic, conversational, then confident. Talk like you’re explaining options to a patient sitting across from you.

• Optional B-Roll: Quick cuts of you adjusting a headset, reviewing charts, or greeting a patient (keeps video dynamic).

VIDEO SCRIPT EXAMPLES (~45 seconds each)

Anxiety Evaluation

• Hook: “Do you constantly feel on edge? Racing thoughts, restless nights, that heavy feeling in your chest that never seems to go away?”

• Pain Expansion: “Maybe you’ve tried deep breathing, therapy, even medication — but the relief doesn’t last.”

• Solution: “What most people don’t realize is that anxiety is tied to brain activity. And with neurofeedback, we can retrain those patterns.”

• Proof: “We’ve helped countless patients naturally reduce anxiety and finally feel calm again.”

• Process: “It all starts with a simple Anxiety & Stress Evaluation in our clinic. We’ll map your brain, explain what’s happening, and show you the next steps.”

• CTA: “It’s only $9 right now, and it could be the first step to lasting relief. Click below to book your evaluation today.”

ADHD Evaluation

• Hook: “Do you feel like your brain is constantly working against you? Struggling to focus, losing track of tasks, always feeling disorganized?”

• Pain Expansion: “ADHD can make even simple daily routines exhausting. And it’s not about motivation — it’s about how your brain is wired.”

• Solution: “Neurofeedback helps retrain the brain to focus, stay organized, and perform better.”

• Proof: “We’ve seen patients regain clarity and finally feel in control without relying on stimulants.”

• Process: “Your first step is a Focus & Memory Evaluation at our clinic. In one visit, you’ll get answers and a personalized plan.”

• CTA: “Book your $9 evaluation today and take the first step toward clarity.”

Sleep Evaluation

• Hook: “Are you tired of lying awake for hours, waking up multiple times a night, or feeling exhausted no matter how much you sleep?”

• Pain Expansion: “You’ve probably tried supplements, sleep hygiene tricks, even medications — but the cycle continues.”

• Solution: “Often, sleep struggles are linked to how your brain functions at night. Neurofeedback helps restore natural sleep rhythms.”

• Proof: “We’ve helped patients go from years of restless nights to finally waking up refreshed.”

• Process: “It begins with a Sleep Optimization Evaluation in our clinic. We’ll pinpoint the brain patterns behind your sleep problems and show you a plan.”

• CTA: “Book your $9 sleep evaluation today — your first step toward better rest.”

IMAGE AD IDEAS

• Practitioner in consultation room with overlay: “Your First Step: $9 Brain Evaluation.”

• Doctor/Owner headshot with caption: “Anxiety, ADHD, Sleep Issues? It starts with a simple consultation.”

• Holding Sign photo: “Book Your $9 Brain Map Today.”

• Consultation action shot: practitioner reviewing a brain map with patient (posed).

BOTTOM LINE

For the 20% Problem Aware group, every ad should:
Call out their problem directly
Position neurofeedback as the missing solution
Make the in-clinic evaluation the obvious next step

How to advertise to the 17% Who Are gathering info

This group knows they have a problem and they’re actively exploring solutions. They might be considering therapy, medication, or other treatments. The goal here is to position neurofeedback as the smartest alternative and make the in-clinic consultation the obvious next step.

OFFER IDEAS (Consultation-Focused)

• Consultation to See if Neurofeedback is Right for You
  Position it like an expert second opinion: “You’ve tried other options — now see if neurofeedback could finally help.”

• Condition-Specific Consultations

  • “ADHD Focus & Clarity Consultation”

  • “Anxiety Relief Consultation”

  • “Sleep Optimization Consult”

  • “PTSD Relief Consult”

• Consult + Action Plan
  Emphasize that patients leave with a clear recommendation: “Is neurofeedback a fit for you? Here’s your plan.”

• Case Study Consult
  “See real results from patients like you, then find out if neurofeedback is right for your situation.”

HEADLINES (Decision-Making Focused)

• “Wondering if Neurofeedback is Right for You? Let’s Find Out Together.”

• “Tried Other Treatments? See if Neurofeedback is the Better Option.”

• “Still Struggling With [Symptom]? A Consultation Can Show If Neurofeedback Is the Missing Piece.”

• “Not Sure What Works Best? Compare Options With an Expert Consultation.”

• “Discover If Neurofeedback Is the Right Fit for Your Brain and Your Life.”

PRIMARY BODY AD COPY

Anxiety Consultation (Comparing Options)
If you’re reading this, chances are you’ve already tried to get help for your anxiety. Therapy, relaxation techniques, even medication — but the relief never lasts. And now you’re wondering what else is out there.

This is where neurofeedback stands apart. Instead of just managing symptoms, neurofeedback retrains the brain patterns that keep you stuck in a constant state of tension. Patients who tried everything else are finally finding calm, naturally and without side effects.

But here’s the thing: neurofeedback isn’t for everyone. That’s why we offer a consultation — a simple sit-down where we walk through your struggles, explain how this works, and help you decide if it’s the right fit for you.

There’s no pressure, no gimmicks — just a clear conversation about whether this approach could finally give you the relief you’ve been searching for.

👉 If you’re still weighing your options, book your consultation today and see if neurofeedback is right for you.

Sleep Consultation (Comparing Options)
Maybe you’ve tried everything for sleep: melatonin, supplements, strict routines, even prescription pills. Yet every morning you wake up exhausted, frustrated, and wondering why nothing works.

Here’s the truth: most of those solutions don’t get to the root of the problem. Poor sleep often starts in the brain — when your brain’s patterns are disrupted, deep, restorative rest doesn’t happen. Neurofeedback helps restore those patterns so you can finally wake up refreshed.

If you’re skeptical, we get it. That’s why we offer consultations. You’ll sit down with us, share your sleep struggles, and learn whether neurofeedback is the right path forward. Many of our patients who came in “as a last resort” are now sleeping better than they have in years.

If you’ve been stuck searching for answers, this could be the step that changes everything.

👉 Book your consultation today and find out if neurofeedback is the missing piece.

VIDEO ADS

How to Film

• Framing: Sitting at your desk, consultation room, or next to brain maps — position yourself as the expert guide.

• Tone: Calm, trustworthy, empathetic. Speak like you’re inviting them to sit down with you.

• B-Roll Ideas: Patient talking with you across a desk, you reviewing notes, you showing equipment — creates the “consultation vibe.”

VIDEO SCRIPT EXAMPLES (~45 sec)

Anxiety Consultation

• Hook: “If you’ve been struggling with anxiety, you already know how exhausting it can be. Racing thoughts, restless nights, tension that never goes away…”

• Problem: “Maybe you’ve tried therapy, medication, or relaxation techniques — but you’re still searching for lasting relief.”

• Bridge: “That’s why we offer a simple consultation. It’s your chance to sit down with an expert and find out if neurofeedback might finally be the right fit for you.”

• Proof: “We’ve helped patients who tried everything else finally experience calm — naturally and without side effects.”

• CTA: “If you’re still looking for answers, book your consultation today and let’s see if neurofeedback is the right path for you.”

ADHD Consultation

• Hook: “Do you feel like your brain is always working against you? Struggling to stay focused, forgetting simple things, starting but never finishing tasks?”

• Problem: “If you already know ADHD is a factor, you might be weighing your options — meds, therapy, or something else.”

• Bridge: “That’s why we offer a consultation — so you can sit down, ask questions, and see if neurofeedback could be the better solution for you.”

• Proof: “We’ve worked with patients who finally found focus and clarity without depending on stimulants.”

• CTA: “Book your consultation today and find out if neurofeedback is right for you.”

Sleep Consultation

• Hook: “If you’ve tried everything for sleep and you’re still waking up exhausted, it’s time to explore a different path.”

• Problem: “Pills, supplements, and sleep hygiene tricks don’t always get to the root cause.”

• Bridge: “During a consultation, we’ll walk through your struggles and see if neurofeedback could finally help restore your natural sleep cycles.”

• Proof: “Many patients who were stuck for years finally started sleeping deeply again — naturally.”

• CTA: “Book your consultation today and see if neurofeedback is the right fit for you.”

IMAGE AD IDEAS

• Practitioner seated at desk with caption: “Consultation: Is Neurofeedback Right for You?”

• Friendly welcome shot of clinic entrance: “Your Next Step: A Simple Consultation.”

• Doctor holding a clipboard/notes: “Compare Your Options — See If Neurofeedback Fits.”

• Patient + practitioner talking in the consultation room (posed): “Get Clarity. Get Answers.”

BOTTOM LINE

For the 17% Information Gathering group:

• They’re not asking “Do I have a problem?” → They already know.

• They’re not asking “Does a solution exist?” → They’re comparing solutions.

• They want to know: “Is neurofeedback right for me?”

That’s why the offer is always a consultation framed as:
“Come in, ask your questions, and see if this is the right path.”

COnclusion

At the end of the day, video ads outperform any other format. They build trust, spark connection, and make your practice feel approachable to the people who need it most.

Here’s something to keep in mind: people hate to be sold to. What they really want is to feel understood, to see their struggles reflected back, and to be offered a clear next step without pressure. That’s why simple, native, relatable ads will always outperform polished “commercial-style” marketing.

And if you’ve made it this far, it shows you’re serious about growing your clinic and reaching more patients.

So here’s our invitation to you: let’s take the next step together. I’m inviting you to a free strategy consultation where we’ll walk through how to apply these ad frameworks to your practice so you can start bringing in more patients consistently.

If you’re ready to put this into action, click “book now” and book your free consultation.